Hyundai sees football sponsorship as a core element of its marketing strategy and as a key way of communicating and connecting emotionally with football fans. Through its football sponsorship, Hyundai aims to position itself as a dynamic automotive brand by delivering the excitement of the planet's most popular game to football fans worldwide.

The car you see here is not the latest special edition Bugatti Veyron, nor is it a Chinese knockoff of the extreme hypercar. It is in fact a 1999 Bugatti Veyron design concept built by then-SEAT head of design, Walter de'Silva.